Harry Styles Merch Study

This TikTok series showcased how I could work within Harry Styles' brand and current merch guidelines while also reimagining and reinventing the brand’s identity.

Part 1:

The first part of the series focused on analyzing the merch Harry Styles was currently producing. This video became the most popular, receiving 25k likes and over 120k views!

Part 2:

This video focused on taking Harry’s current merch motifs and design principles and reimagining them into fresh, new merchandise.

Part 3:

This segment focused on incorporating people’s requests and my own personal style to create an entirely new look for Harry Styles’ merch.

Part 4:

The final part of the series explored theoretical designs that could only be brought to life with direct involvement from Harry Styles himself.