Go Heels Valentine’s Day Campaign
This was a complete graphics and social media campaign I created from scratch for UNC’s Athletic Department.
Previous Year:
The previous year, I created an illustrated graphic for the holiday on a much tighter timeline—about a week. This year, with more time to be creative, I was able to approach the project with a fresh perspective and more flexibility.
Inspiration:
I was inspired by the meme-style valentines that were popular when I was in high school and wanted to blend that playful, nostalgic vibe with the UNC brand.
Final Product:
I created over 60 valentines, including designs for at least two varsity teams, several club sports, and our mascots. Rameses, our main mascot, even handed out a few around campus, which became an additional social media post.